I decided to go to the mall today, not only to pick up some clothes I ordered, but to mess around in the arcade for a while. Missions accomplished. However, as I was walking around, something in the hall caught my eye.




Seriously. Seriously. You seriously think that shaming people is going to drive the enrollment numbers up. Dude, I grew up Catholic. I know from shame. All shame did for me was make me feel like crap when I mess up doing something. Shame made me buy (and still buy, I'm not going to lie, here) into The Fantasy of Being Thin.

Keep up the charade that you want your company to be a health club by emphasizing fitness and strength and being able to do awesome things, not by making us fats all afraid to sit down on benches. Or go to clubs where the ad department thinks it's hilarious to shame people.

Anyway, speaking of fail, this ad also fails in the realism department:




To conclude, utter fail for Work Out World, and this nonsense is why I do DDR at home.